Paradise Retreat : Research

The Industry : An Overview

Health care facilities are in high demand in Australia and regional Queensland.

The health tourism industry is a niche market catering to clients who need help/care but do not require hospitalisation and would prefer more comfortable surroundings.

The luxury health tourism market in Australia is a rapidly growing sector (Tourism Australia). Properties targeting this market are typically ‘spas’ that generally do not provide real medical services, advice or care.

These properties can be classified as health resorts; they have a tourism focus rather than a medical treatment focus.

There is evidenced demand and need for providers with a more traditional medical focus.

Paradise Retreat : A Market Leader

Paradise Retreat is unique. It will provide excellent health care services and facilities in a luxurious, five-star environment.

Located in Cairns, Tropical North Queensland - one of Australia´s leading tourism destinations for domestic and international visitors - Paradise Retreat will position itself as ‘the almost private hospital come luxury retreat’.

It will maximise on the popularity of the destination, its location; in the region´s most exclusive golf community, and its unique mixture of dedicated health services, facilities, and personnel to dominate the luxury health market.

Paradise Retreat will set the benchmark in the lucrative luxury health tourism sector and become a market leader.